Standing out from the crowd is essential when competing in the business world. However, when trying to differentiate their company, entrepreneurs can sometimes make serious mistakes if they don’t have a clear strategy in place. In trying to make their business or service offerings stand out—especially in a saturated market—leaders can sometimes create the opposite effect, and either not get noticed at all or make their company somewhat unapproachable.
These mistakes can ultimately drive people away from the company instead of turning them into loyal customers. Click through to examine some of the worst mistakes that business owners can make when attempting to differentiate their business from the competition, and explore why those methods are so ineffective.
Lori Harris is a member of the Forbes Coaching Council, and Managing Partner of Harris Whitesell Consulting.
