Marketing Archives - Harris Whitesell Consulting, LLC

Forbes Lori Harris Harris Whitesell Consulting

15 Ways Solopreneurs Can Maximize Sales In Times Of Economic Uncertainty

Typically, when the economic future is uncertain, consumers and businesses alike tend to tighten their purse strings and save money wherever they can. While this may make the most financial sense to your customers, it can negatively affect your small business—unless you pivot in a new, sales-boosting direction. During these times of uncertainty, solopreneurs often […]

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Harris Whitesell Consulting Forbes Customer Retention

15 Unique Ways To Effectively Boost Customer Retention

It is critical for a business to draw in customers, but the ultimate goal is to get those customers to return and become regular buyers. Through effective marketing and other actions, you can turn a first-time buyer into a loyal fan of your brand. While ensuring repeat business from customers can be a challenge, there

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14 Ways Cost-Conscious Solopreneurs Can Gain Brand Visibility

When you’re running a business, one of the main goals is to make as much money as you can while spending as little as possible. However, as any successful entrepreneur or business owner can attest, at some point, your business will need help in the marketing department in order to level up its brand recognition.

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13 Ways For Companies To Successfully Recover From Bad Press

Every business is going to deal with bad press at one point or another, whether it’s a negative article or a poor customer review. When this situation inevitably arises, it’s important to know how you want to respond and handle it with care. Bad press doesn’t have to ruin your company’s reputation; you just need

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Customer Service Harris Whitesell Consulting Forbes

10 Ways To Turn Mediocre Customer Service Into A Five-Star Experience

One of the most challenging aspects of doing business for companies to get right is customer service. Customers can be a demanding lot, and no one-size-fits-all solution can be applied in every situation. Customer relationship management systems offer businesses a way to develop and nurture individual relationships, but if a company doesn’t understand how to

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Forbes Harris Whitesell Consulting Lori Harris LinkedIn

15 Techniques For Boosting Engagement On LinkedIn

LinkedIn is one the most effective platforms for reaching other businesses and professionals in your space, yet few fully leverage its networking functions to connect with their target audiences. If you don’t know how to maximize the impact of your activity and outreach, you might not see the level of LinkedIn engagement you want. To

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Get More Leads With Better Zoom Video Quality | Cassian Films

Are you concerned about the quality of your video signal? Are you in meetings with executive level professionals? Do you want to understand the proper equipment for better Zoom Video quality? Do you understand how to simplify lighting and composition? and lastly…Do you understand why better quality Zoom Video will get you better leads? Take your

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Harris Whitesell Consulting Forbes Marketing Assessment

10 Smart Ways To Assess An Underperforming Product Or Service

Sometimes, no matter how much a business promotes a product or service, it just won’t sell. At a certain point, the best option for the company may be to cut its losses and invest in the development of a new offering. In other cases, a few changes could make the product or service more valuable

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13 Reasons A Strong Personal Brand Can Help Grow Your Business

Consumers like to know the people behind the businesses they patronize. They want to understand a company’s values and how it operates so that they know whether or not they can trust that company. As a leader, building up your personal brand is a great way to let your target customers connect with you and

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Harris Whitesell Consulting Franchising Leadership Entreprenuership

Want To Become A Franchise? 15 Important Things To Consider First

When your business is successful and growing, the idea of franchising can be incredibly enticing. After all, it’s an easy way to expand your company’s presence while leveraging the passion and drive of aspiring entrepreneurs who want to manage their own location. However, it’s important to think through this decision and determine whether becoming a

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Harris Whitesell Consulting Competitive Advantage

13 Mistakes Business Owners Make When Trying To Differentiate Their Company

Standing out from the crowd is essential when competing in the business world. However, when trying to differentiate their company, entrepreneurs can sometimes make serious mistakes if they don’t have a clear strategy in place. In trying to make their business or service offerings stand out—especially in a saturated market—leaders can sometimes create the opposite

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Harris Whitesell Consulting Executive Coaching Wilmington

Avoid Making These 14 Critical Mistakes When Promoting Yourself Online

From company blogs to digital ads to social media, there are countless ways to promote yourself or your business online. However, you can’t just publish content for the sake of it. Like any marketing tactic, online promotion requires careful planning and messaging. There are also certain tactics that may hurt more than they help. Click

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