Consumers like to know the people behind the businesses they patronize. They want to understand a company’s values and how it operates so that they know whether or not they can trust that company.
As a leader, building up your personal brand is a great way to let your target customers connect with you and get to know you on a more intimate level. This can breed loyalty for your business and even help you grow.
Click through to read why personal branding matters for business leaders, and gain insights and tips for taking your personal brand to the next level.
Lori Harris is a member of the Forbes Coaching Council, and Managing Partner of Harris Whitesell Consulting.
