One of the most challenging aspects of doing business for companies to get right is customer service. Customers can be a demanding lot, and no one-size-fits-all solution can be applied in every situation.
Customer relationship management systems offer businesses a way to develop and nurture individual relationships, but if a company doesn’t understand how to best employ them to truly support its customers, using such a tool is futile. Excellent customer service is not just about having a standard process, software or a script in place to resolve issues; it must also focus on the unique needs of each buyer.
Here, Lori Harris, Managing Partner, Harris Whitesell Consulting, and 9 of her Coaching Colleagues from the Forbes Coaches Council discuss methods struggling businesses can use to take their customer service experience from zero to five stars.
