In the realm of startups, it’s commonplace to see clients as numbers and not individuals. For some companies, this is to their benefit. However, for the vast majority, it can be massively detrimental to the company’s prospects and how it does business.
If any of those customers were to realize that they’re seen as numbers and not as people, it could have an irreversible impact on the company’s public persona. Thus, it’s in the company’s best interest to start treating its clientele as people, not as numbers.
Lori Harris is a member of the Forbes Coaching Council, and Managing Partner of Harris Whitesell Consulting.
