Despite how some people may perceive them, coaches aren’t superhuman. They experience the same pressures, insecurities and negative feelings that other people do.
Given the nature of their work, however, it’s important for professional coaches to hold themselves to higher social and emotional standards. This requires them to identify and understand how their own unconscious biases could impact the relationships they build with clients.
To help coaches become aware of their own biases, effectively address them and prevent them from limiting the success of their client engagements – CLICK THROUGH TO READ – 10 professionals from Forbes Coaches Council shared practical ways for coaches to keep their biases in check.
Lori Harris is a member of the Forbes Coaching Council, and Managing Partner of Harris Whitesell Consulting.
