When you’re running a business, one of the main goals is to make as much money as you can while spending as little as possible. However, as any successful entrepreneur or business owner can attest, at some point, your business will need help in the marketing department in order to level up its brand recognition. […]
14 Ways Cost-Conscious Solopreneurs Can Gain Brand Visibility Read More »
When a report comes in showing business profits in critical shape, company leaders need to act quickly and smartly. If you focus solely on the numbers and make decisions that do not support the organization’s mission, you risk compromising the company’s values and losing loyal customers. If your business is experiencing a sudden nosedive in
Eight First Steps To Take When Business Profits Suddenly Drop Read More »
A crisis can disrupt any and every area of an organization, and to ensure the company stays resilient, its leaders must make swift decisions about how to respond. If they take too long considering all possible options, it could put their business at risk. Faced with an emerging crisis, business leaders must be able to
Nine Practical Steps To Set The Right Business Priorities During A Crisis Read More »
After dealing with a global pandemic for more than a year, people are increasingly focused on health and wellness. Whether it’s a new workout routine, strengthening their immune system or simply eating healthier, many are moving forward by taking better care of themselves. Employers can fuel these new regimens by providing employees with well-being initiatives
12 Unique Well-Being Initiatives That Can Positively Impact Employees’ Lives Read More »
As an entrepreneur, you need firm parameters in place to make sure you don’t allow a single client to dominate or take advantage of your time and expertise. While all clients want and deserve your time and attention, if one monopolizes your usefulness, it can prevent the business from growing in new directions. It’s easier
10 Pragmatic Ways To Build Healthy Boundaries With Clients Read More »
In business, building a loyal customer base that you can tap into for promotional purposes and growth is a remarkable achievement. To retain their loyalty, brands need to make customers feel valued and catered to in a personal and personalized way. This is why so many companies have instituted loyalty programs to reward their customers.
13 Simple Actions That Make Customers Feel Valued Read More »
One of the most challenging aspects of doing business for companies to get right is customer service. Customers can be a demanding lot, and no one-size-fits-all solution can be applied in every situation. Customer relationship management systems offer businesses a way to develop and nurture individual relationships, but if a company doesn’t understand how to
10 Ways To Turn Mediocre Customer Service Into A Five-Star Experience Read More »
Unconscious bias isn’t something a business can eradicate overnight by passing a mandate. Even after outlining the steps that should be taken to improve the hiring process and uncover more diverse talent, implicit bias on the part of recruiters, human resources professionals and managers may derail those efforts, preventing the company from finding the best
11 Steps To Reduce Unconscious Bias In Hiring Processes Read More »
Every business needs customers in order to grow. While acquiring new customers is important, it is just as critical to retain your existing customers as it is to look for that next sale. That’s why making and executing a customer retention plan is essential to an entrepreneur’s success with a new company. Click to read
16 Smart Ways To Boost Customer Retention For A New Business Read More »
To say that Covid-19 has been a game-changer for small businesses in the United States would be an understatement. Facing financial constraints and other limitations imposed by the pandemic, many small businesses have had to come up with creative solutions to maintain a steady stream of revenue. The pandemic hasn’t subsided yet, and it is
15 Trends That Are Expected To Drive Small Business In 2021 Read More »
Having an important meeting with stakeholders looming on the calendar can make even experienced entrepreneurs, founders and other business leaders feel nervous and overwhelmed. There’s a lot on the line when you’re speaking to people who hold you accountable for both the business’s successes and its failures. They want confirmation that their investment is growing
15 Essential Things To Do Before An Important Stakeholder Meeting Read More »
Setting and Achieving Strategic Leadership Goals Presented by Lynn Whitesell, Managing Partner, Harris Whitesell Consulting Strategic goals align an organization’s vision, mission, values, and most importantly, culture. Leaders often struggle to design and lead, or do not fully understand the process of strategic goal setting, and how to best set strategic goals, leading the initiatives
Setting and Achieving Strategic Leadership Goals Read More »
